Brad Ferguson founded Intrinzyk in 2005. He was previously founder of two start-ups, Recipio (1998-2002) and Informative (2002-2005) where he wrote several patents on adaptive sampling and classification of verbatim comments in Internet market research applications. Brad has conducted research on influencer and word of mouth dynamics over the last three years surveying and profiling over 100,000 people for major corporations such as Procter and Gamble, Pfizer, Mars, and NBC.

§         Founded Recipio in 1998: Developed Recipio’s patented “focal question” technology that places structured preference data on consumer verbatim comments for large consumer product, software, and consumer technology companies.

§         Co Founded Informative 2003: Developed and validated the Informative influencer profile and presented findings to the ARF national convention (“Understanding Influence Communities: Analyzing, Measuring, And Accelerating Word Of Mouth Communication”, ARF National Convention, New York, 2003). Began working with major corporations to conduct primary research on word of mouth dynamics and to profile influencers.

§         Founded Intrinzyk in 2005: Intrinzyk is a research and development company that creates technology for licensing to clients, for venture investment, and for use in the Intrinzyk consulting practice. The Intrinzyk portfolio includes technologies for affective prediction, value segmentation, natural language processing, predictive analytics, automated transactions, and online collaboration.