intrinzyk

Intrinzyk and Veritas form strategic partnership to bring their core capabilities together to work on various word of mouth marketing projects. Having successfully worked with Summus on influencer segmentation for the new airline Eos Intrinzyk is stepping into a wider ranging relationship around developing metrics for word of mouth marketing.

Butterworth Heinemann/Elsevier announces Nov. 7, 2005 publication date for Connected Marketing: the Viral, Buzz, and Word of Mouth Revolution edited by Justin Kirby and Paul Marsden with a forward by Emanuel Rosen (author of bestselling Anatomy of Buzz). Brad Ferguson, founder of Intrinzyk, is a contributor to this wide range of solutions and case studies by 17 opinion-leading academics, consultants, and practitioners from around the world.